Sun Valley Stables, a horse riding school based in South Africa, approached our team in early 2021 with a need for a complete website overhaul. The existing website was outdated, difficult to navigate and unappealing, resulting in low traffic and minimal conversions. The goals of the project were to modernize the site, improve the user experience, increase search engine visibility and ultimately drive more sales.

To achieve these goals, our team employed a comprehensive, ongoing approach. Firstly, we utilized analytics to gain insight into user behaviour on the site. We found that users were not staying on the site for long periods and were often erratic in their browsing. The primary goal for many users was to retrieve the phone number and call the stables, indicating a need for more clarity and ease of use on the site.

The first step was to move the website to a more user-friendly creation platform and to take ownership of the domain and hosting. We then initiated a complete website redesign with a focus on improving the user experience, search engine optimization (SEO), and overall relevance to the target markets. To achieve these goals, we restructured and clarified the target markets and associated services, while ensuring easy self-management and future implementation of a digital booking/payment system. Throughout the process, we maintained a close relationship with the client, ensuring their vision and requirements were integrated into the final product.

In conclusion, the Sun Valley Stables project required a multifaceted approach to achieve its goals. Through the use of analytics and a comprehensive redesign, we were able to deliver a modern, relevant and user-friendly website that boosted sales and improved the overall digital presence of the stables.