Overview
Vale Veterinarian and Consulting Services is a successful veterinary practice with a strong reputation but no brand identity to distinguish themselves in the digital and physical world. They needed a logo that would capture their unique personality and "speak" to their two different target markets - horse owners and greyhound trainers.

The Challenges
Creating a brand identity that spoke to two completely different audiences, while also incorporating the dog and horse in a complementary, non-competitive manner. The design needed to ensure the brand mark and word mark worked together and independently, while also capturing the vet's personality, maintaining a professional, knowledgeable, caring and approachable aesthetic.

The Solution
We designed a subtle, fun, and elegant brand identity that includes a bold colour combination, a subtle combination of the horse and the dogs, a strong yet simplistic typeface, and a nice mix of personality and professionalism.

Key Elements of the Brand Identity

• A bold colour combination that stands out and is easily recognisable, incorporating petrol blue and bright orange that represents optimism and rejuvenation as well trust and safety.

• A subtle combination of the horse and the dog in the logo, representing the two different target markets in a complementary, non-competitive manner.

• A strong yet simplistic typeface that communicates professionalism and expertise.

• A mix of personality and professionalism in the overall design, capturing the vet's unique personality while maintaining a caring and approachable aesthetic.

Results
The new brand identity for Vale Veterinarian and Consulting Services has been well-received by both the horse an greyhound communities. The new logo has helped distinguish Vale Veterinarian and Consulting Services in the digital and physical world as well helped solidify the brand's reputation as a professional, knowledgeable, caring, and approachable veterinary practice.